Introduction: Continuing the Conversation In Part I of this series, we examined the recent surge in personality rights litigation in India and identified areas where judicial protection may be expanding beyond traditional boundaries. We discussed the importance of principle of proportionality, the requirement of  transformative use principle, and the need for differentiated analysis in evaluating…
Introduction
Personality rights have emerged as one of the most debated topics in Indian legal circles over the past year, alongside artificial intelligence. What began as judicial efforts to protect celebrities from AI-generated deepfakes and fraudulent endorsements has evolved into broader protections that raise important questions about balancing celebrity rights with free expression, creativity, and commerce.
At…
Well done! You’ve successfully managed level 1 (if not, it would be best that you cross level 1 before proceeding further) and now know how to navigate the choppy waters of gambling law(s) when sailing in a ship full of loot boxes. Unfortunately, the voyage is not yet over and up ahead lies the consumer…
Over the past few years loot boxes have attracted heightened interest amongst regulatory authorities for their alleged potentially addictive qualities or their misuse as novel instruments of money laundering. Loot boxes are not yet regulated in India. But the ever-expanding Indian online gaming market (slated to reach $7 billion by 2026) would likely soon bring…

