Disha Sharma

The Ministry of Electronics and Information Technology has issued draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (“IT Rules”), aimed at addressing the emerging challenge of synthetically generated and AI-manipulated content. The policy objective, i.e., improving transparency and accountability in the digital ecosystem, is entirely justified. However, the…

In the first article in the series, we explored the potential causes of action that a voice artist (like Lehrman) could bring against an AI tool developer (like Lovo) under Indian Data Protection laws. In this second article, we examines the potential causes of action under the Indian Consumer Protection Act, 2019 (“CPA”), by analysing…

Most cases filed against AI software have focused on copyright claims. However, the case of Lehrman v. Lovo Inc (“Lovo Case”) offers a fresh perspective by invoking New York Civil Rights Law, Deceptive Practices Law, False Advertising Law and claims under Unfair Competition and False Affiliation, Unjust Enrichment, Tortious interference with advantageous business relationships, and…